
You're doing all the things...
- making great products,
- investing in cleaner data,
- leveling-up AI & predictability...
So, why are churn rates out of control?
Build your company's fan base through adoption & retention.
Retention is your cheapest form of growth, and provides the infinity loop to success.
Users are not the same as Customers... and they're a better predictor of churn.

Chris Bové works directly with customers and companies, solving problems in Customer Success, Community, User Enablement, and CSM Enablement.
Not long ago, the trusted business model of how companies sold to and retained their customers began to break down. Everyone was great at selling products, but there were gaps in making sure customers saw value. The remedy? Customer Success.
Today it is as much an industry as a cohesive engine that delivers value at-scale. However, It is not a set-and-forget solution. CS requires constant sensory input and recalibration. That's why leading and advising global teams in CS can be such a thrill. It intersects product, revenue, and customer lifetime value to turn risk into retention.
Enable your customers. Let them define their needs and lead the way.
"You've got to start with the customer experience,
and work backwards to the technology."
- Steve jobs
Tap on each tile below. Decide whether your company needs help in these areas.
Online communities are today's lightning rod for revenue and customer loyalty. The annual CMX Summit is where the top minds in online communities get together, talk about what's working, what's not, and what's to come.
This was my first year, but many say is it was the best CMX yet. That's probably because of the format change. Sessions were rapid-fire and exciting. There was never a dull moment.
It was educational. I met with all the venders and sponsors, and refreshed my tech stacks.

What a wonderfully successful trip. Online Communities were the topic of discussion. There were meetings scheduled with qualified prospect companies that have already turned into ongoing work.
When software companies decide to level-up engagements with their users, that's a win-win for everyone.
Post-NAB, if anyone still wishes to meet, I'll leave this link "LIVE" for another 30 days:
