About Chris Bové

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"I have two careers, does that count?"

Hi, I'm Chris Bové and I am lucky to have two excellent careers. It's hard to find people who truly love what they do. I got struck by that lightning... twice. 

I started my own company many years ago as a video editor servicing customers in the TV broadcast and media space. That grew into full-scale documentary work and national productions for PBS. With abilities in storytelling stronger than most, and a strict audience-first mindset, I quickly found myself collaborating with some of the top filmmakers in the business. 

Through it all, I became one of the top users of a certain video editing app. This led me to...

Knowing I'm one of its top users, the company making that app eventually headhunted me. Working on their customer team, I moved up the ladder again, and in less than a year I was hiring teams of Customer Success Managers for D2C, B2B, and digital engagements. 

We leveraged LAER and built an architecture of human + digital motions. We partnered with our internal eCommerce, Lifecycle, Sales, and Product teams on content creation, segmentation, and deployment. 

Running new workflows in adoption, expansion, and retention, we quickly found great success. Adoption went up. Retention went up. And to me, most importantly, the overall experience for users got better.

As you can see it's not just two careers, but one active career spanning across both the customer side and the vender side. This has been a wonderful gift. It constantly affords the ability to have a deep understanding of both sides, and thus I am able to move forward with decisions stronger and more confident than most.

As a business owner, a leader of global teams, and a contractor, I truly know the difference between being a boss and being a leader. But proof is in the metrics: In my last job, I earned the highest internal NPS score of all managers in the company for team morale and program growth.

The goal is always to lead with empathy, transparency, integrity, and vision — inspiring teams to bring their best selves to work, fostering a culture of trust, collaboration, and purpose where every voice is valued and every individual can thrive. Combining compassion with excellence empowers others to achieve extraordinary results.

The vocabulary word is Augmented Intelligence. Some of you may have heard of it, some not. In a nutshell, it's a Human-First culture that teaches those humans to use assistive AI tools to augment their abilities. As I've discuss with many human staff, "Minimally it means if you've been using a dishwasher for years, but upwards from there if you've been creating bots in things like MS Copilot, then you've already adopted an augmented intelligence mindset."

Yes... The ethics of it all...

Bringing success to companies and their users is incredibly rewarding. And yes, we are all using automation and AI to do so. We all are. However there are two major points to remember about AI that brings an all-stop to that conversation:

1. AI doesn't enjoy. It doesn't see something it likes and offer to buy it, better it, or donate to it. It knows only what it's taught or what it computes. So, if you ask ChatGPT a question, it doesn't really think "That's a great question". It doesn't care whether the people who taught it are happy, employed, or hurt. In short, AI may be a better hammer but it could care less about wanting a house. 
2. AI isn't a client. It will not choose to commission humans for their talents. It will not hope someone feels better, offer them comfort, or food, or a job, or money. It won't spend time on an online community chatting because it likes their company. So while we will indeed rely on it for a great many things, we cannot rely on it to put us into a better situation out of kindness.

What's important to remember about this is that there needs to be a hybrid ecosystem that fosters growth in all areas. The only way to accomplish this in today's world is to use both humans and AI, because one helps the other. Example: